#146 - Watch the Ads

August 10, 2022

An argument in support of the advertising industry.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Animated subtitles will appear when you press 'play'
You must be a community member to see the complete animated transcript.
Already a member? Log in
Key Vocabulary & Grammar Guide
Download the VIP
Key Vocabulary Guide

Transcript

[00:00:00] What's up, Life in English family? This is the Life in English podcast. I'm your host, Tony Kaizen. I was sitting here doing some studying man.. watching some tutorials on YouTube, and as always, before I watched the video, one of the pre-rolled ad comes on – somebody trying to sell me some shit – and instinctively, I think most of us go for the "Skip ad" button. It doesn't matter what's on the screen, we're just watching the clock, count down - five, four, three, two..."You may skip this ad now," and we skip that shit. Fuck it! I just wanna watch my video. Get the fuck off my screen with these ads. Now, two things I want to share with you today. The first one is from the perspective of a creator, and what I encourage you to do is to watch those ads. Let me tell you why.

[00:00:47] Whatever content you're watching on YouTube or any other platform that was created by an individual that's not being backed by some giant corporation or media company, each one of those videos took a lot of time and effort to make, my friend. And you might assume, "Oh, well, it's got 50,000 views. He's already making a lot of money with every video. I don't need to watch the ad." Yes, you do. Yes, you do. Because if everyone thought like that, nobody would watch the fucking ads and the creator wouldn't get paid. A lot of people think just because it has a million views, that means he made $1,000,000 on that video. But if the people don't watch the ad, nobody's getting paid. And if everybody's skipping all the ads, nobody's getting paid, bro. You understand?

[00:01:29] So support your favorite creators, support your favorite English teachers, support all independent...I mean support the people that you love, and appreciate, and that make a difference in your life. Support them, bro. 30 seconds or 2 minutes of your time is nothing in comparison to what it would do for the person who created the fucking video you're about to watch that is either gonna educate or entertain you. Watch the ad. And it's so funny, man, cos my nine-year-old nephew understands how to skip YouTube ads better than me. He was over here a couple of weeks ago and we were using his PlayStation to watch videos on YouTube and we were trying to watch a video. The ad came up and immediately, he clicked on a few buttons and skipped an "unskippable" ad.

[00:02:11] I was like, "How the fuck you do that?" And he showed me. He was like, "You press these buttons and this button for this reason and you won't see ads for a little bit, and they won't show you ads like that anymore." I was like, "Holy shit." And it dawned on me, bro. It dawned on me. People are getting smarter and smarter. These kids are learning how to skip ads that are not meant to be skipped. And what that means is if you're trying to be a creator, specifically on YouTube or any other social media platform hoping that your content will be monetized, you need to understand just trying to rely on ad revenue alone is a terrible strategy.

[00:02:46] It's so two-dimensional, bruh, you gotta get a little more robust in your revenue or your business model, you know what I'm saying? Just trying to rely on ad revenue is something that I don't recommend just because it's so inconsistent and unreliable. You never know if it's gonna continue to be there. And if it is, you never know how much it's gonna be, right? But anyway, to all you viewers and content consumers out there, please support your favorite creators. I don't...I can't speak for all of them, but I can speak for many of them when I say we are all working extremely hard to provide you guys with valuable content. Most of the time for fucking free, right? You pay $10 a month for Netflix, but you won't pay your favorite creator five bucks a month so that they can keep making your favorite content. It’s fucking bonkers to me. But you know I'm not mad or judging anyone; that's not the point here. I'm just trying to put things in perspective for you.

[00:03:41] Money has to come from somewhere, bruh, and if you're not going to pay money, the least you can do for your favorite creator – not for everyone, but for your favorites, the one you want to see succeed – watch the fucking ads, man! Do whatever simple thing they're asking you to do that will take two minutes of your time or $5 from your year, and support them, man. Everybody needs support. Alright? Now, from the other perspective, the second thing I wanted to share from the perspective of a consumer. Now I'm speaking to the creators - what this all means, people are skipping ads more than ever before. We're seeing more ads than ever before cos everybody is just trying to make a quick buck but everything's getting commoditized. The Internet is just crushing all that nonsense. And the only thing that's going to be left is your brand. This is something that Gary Vee made very clear to me, and I not only understand it, I believe it, but that's besides the point.

[00:04:33] To all you creators out there that want to monetize your work or wanna make money off ad revenue or whatever it is, you've got to understand, we are starting to become...we have already become blind and deaf to senseless ads that want nothing more than our email so we can download the bullshit e-book so you can retarget us with your email marketing until we buy your course or whatever bullshit. We're tired of it. We're skipping it as soon as we see it. Stop trying it. Provide value first, then ask for money, not the other way around. That's what that means to me. What it also means is that you got to focus on creating your brand. You got to focus on making your content, your product, your service, your whatever, so fucking good that it does not matter if you get ad revenue or not. You see what I'm saying?

[00:05:22] You need to make your shit so good that even if every person who watches your video skips the ad, you'll still be creating enough value for it to come back to you in some way, even if not immediately. Right? A video so valuable that maybe you don't get paid for it today, but you raise so much awareness around you and your work and your brand that other opportunities you had never even imagined just start falling into your lap. That's what you do. Make it so good they can't ignore you; make it so good that they want to watch the ads just so you can get paid. That's what made me...I stopped what I was doing just to record this episode, because I'm sitting here about to watch this tutorial from a great teacher, The Net Ninja on YouTube, just in case you were wondering, and the ads came up and I immediately just grabbed my phone and said, "I'm going to let the ads play so he can get at least a little bit of money." I don't know how much it is, but I want him to get something. It's nothing for me to sit here and check my notifications for two or three minutes while the ads run and he gets his money and I can get back to my fucking free education that he took who knows how much time to prepare, and record, and edit, and upload, and share with me for free.

[00:06:37] So consumers, please, if you support the creator or the business, the person, whatever, watch the ads. I mean that literally and metaphorically. Creators, entrepreneurs, business owners, artists, please stop trying to make the quick dollar and thinking short-term. Invest in yourself and your craft, your product or your service, your brand, and give so much value to your followers, your audience, your customers or the world that even if you can't monetize your content, the value is going to come back to you in some way, shape or form. Those are my recommendations...my recommendation. Oh, man, I wanted to end, like, super smooth and just get out of here but I fucked up the last line.

[00:07:25] But anyway, my friends, those are my recommendations to content creators and content consumers alike. Please let me know what you think. Join the Discord Server. The link will be in the description. Let's start a conversation, man. I want to know what you guys think about this, because I really don't think that this gets talked about enough, both sides of the content creation process - from the perspective of a creator and a consumer or business, from the perspective of the owners and operators and the customers, you know? There's a lot of blindness or a huge lack of communication that goes on between both sides. And now that I've been on both sides to some degree, you know, I just see things in such a different way than I did five, ten or fifteen years ago. You know? But anyway, that's all I got for you today, man. So please watch those fucking ads. And creators, please invest more into your craft to make better shit so that the fucking ads don't even matter, alright? Please. And support your favorite English teacher. Goddammit.

[END OF EPISODE]

Continue learning

Become a member and get access to the complete transcript, vocabulary guide, and writing prompts.

Become a member

Already a member? Log in

[00:00:00] What's up, Life in English family? This is the Life in English podcast. I'm your host, Tony Kaizen. I was sitting here doing some studying man.. watching some tutorials on YouTube, and as always, before I watched the video, one of the pre-rolled ad comes on – somebody trying to sell me some shit – and instinctively, I think most of us go for the "Skip ad" button. It doesn't matter what's on the screen, we're just watching the clock, count down - five, four, three, two..."You may skip this ad now," and we skip that shit. Fuck it! I just wanna watch my video. Get the fuck off my screen with these ads. Now, two things I want to share with you today. The first one is from the perspective of a creator, and what I encourage you to do is to watch those ads. Let me tell you why.

[00:00:47] Whatever content you're watching on YouTube or any other platform that was created by an individual that's not being backed by some giant corporation or media company, each one of those videos took a lot of time and effort to make, my friend. And you might assume, "Oh, well, it's got 50,000 views. He's already making a lot of money with every video. I don't need to watch the ad." Yes, you do. Yes, you do. Because if everyone thought like that, nobody would watch the fucking ads and the creator wouldn't get paid. A lot of people think just because it has a million views, that means he made $1,000,000 on that video. But if the people don't watch the ad, nobody's getting paid. And if everybody's skipping all the ads, nobody's getting paid, bro. You understand?

[00:01:29] So support your favorite creators, support your favorite English teachers, support all independent...I mean support the people that you love, and appreciate, and that make a difference in your life. Support them, bro. 30 seconds or 2 minutes of your time is nothing in comparison to what it would do for the person who created the fucking video you're about to watch that is either gonna educate or entertain you. Watch the ad. And it's so funny, man, cos my nine-year-old nephew understands how to skip YouTube ads better than me. He was over here a couple of weeks ago and we were using his PlayStation to watch videos on YouTube and we were trying to watch a video. The ad came up and immediately, he clicked on a few buttons and skipped an "unskippable" ad.

[00:02:11] I was like, "How the fuck you do that?" And he showed me. He was like, "You press these buttons and this button for this reason and you won't see ads for a little bit, and they won't show you ads like that anymore." I was like, "Holy shit." And it dawned on me, bro. It dawned on me. People are getting smarter and smarter. These kids are learning how to skip ads that are not meant to be skipped. And what that means is if you're trying to be a creator, specifically on YouTube or any other social media platform hoping that your content will be monetized, you need to understand just trying to rely on ad revenue alone is a terrible strategy.

[00:02:46] It's so two-dimensional, bruh, you gotta get a little more robust in your revenue or your business model, you know what I'm saying? Just trying to rely on ad revenue is something that I don't recommend just because it's so inconsistent and unreliable. You never know if it's gonna continue to be there. And if it is, you never know how much it's gonna be, right? But anyway, to all you viewers and content consumers out there, please support your favorite creators. I don't...I can't speak for all of them, but I can speak for many of them when I say we are all working extremely hard to provide you guys with valuable content. Most of the time for fucking free, right? You pay $10 a month for Netflix, but you won't pay your favorite creator five bucks a month so that they can keep making your favorite content. It’s fucking bonkers to me. But you know I'm not mad or judging anyone; that's not the point here. I'm just trying to put things in perspective for you.

[00:03:41] Money has to come from somewhere, bruh, and if you're not going to pay money, the least you can do for your favorite creator – not for everyone, but for your favorites, the one you want to see succeed – watch the fucking ads, man! Do whatever simple thing they're asking you to do that will take two minutes of your time or $5 from your year, and support them, man. Everybody needs support. Alright? Now, from the other perspective, the second thing I wanted to share from the perspective of a consumer. Now I'm speaking to the creators - what this all means, people are skipping ads more than ever before. We're seeing more ads than ever before cos everybody is just trying to make a quick buck but everything's getting commoditized. The Internet is just crushing all that nonsense. And the only thing that's going to be left is your brand. This is something that Gary Vee made very clear to me, and I not only understand it, I believe it, but that's besides the point.

[00:04:33] To all you creators out there that want to monetize your work or wanna make money off ad revenue or whatever it is, you've got to understand, we are starting to become...we have already become blind and deaf to senseless ads that want nothing more than our email so we can download the bullshit e-book so you can retarget us with your email marketing until we buy your course or whatever bullshit. We're tired of it. We're skipping it as soon as we see it. Stop trying it. Provide value first, then ask for money, not the other way around. That's what that means to me. What it also means is that you got to focus on creating your brand. You got to focus on making your content, your product, your service, your whatever, so fucking good that it does not matter if you get ad revenue or not. You see what I'm saying?

[00:05:22] You need to make your shit so good that even if every person who watches your video skips the ad, you'll still be creating enough value for it to come back to you in some way, even if not immediately. Right? A video so valuable that maybe you don't get paid for it today, but you raise so much awareness around you and your work and your brand that other opportunities you had never even imagined just start falling into your lap. That's what you do. Make it so good they can't ignore you; make it so good that they want to watch the ads just so you can get paid. That's what made me...I stopped what I was doing just to record this episode, because I'm sitting here about to watch this tutorial from a great teacher, The Net Ninja on YouTube, just in case you were wondering, and the ads came up and I immediately just grabbed my phone and said, "I'm going to let the ads play so he can get at least a little bit of money." I don't know how much it is, but I want him to get something. It's nothing for me to sit here and check my notifications for two or three minutes while the ads run and he gets his money and I can get back to my fucking free education that he took who knows how much time to prepare, and record, and edit, and upload, and share with me for free.

[00:06:37] So consumers, please, if you support the creator or the business, the person, whatever, watch the ads. I mean that literally and metaphorically. Creators, entrepreneurs, business owners, artists, please stop trying to make the quick dollar and thinking short-term. Invest in yourself and your craft, your product or your service, your brand, and give so much value to your followers, your audience, your customers or the world that even if you can't monetize your content, the value is going to come back to you in some way, shape or form. Those are my recommendations...my recommendation. Oh, man, I wanted to end, like, super smooth and just get out of here but I fucked up the last line.

[00:07:25] But anyway, my friends, those are my recommendations to content creators and content consumers alike. Please let me know what you think. Join the Discord Server. The link will be in the description. Let's start a conversation, man. I want to know what you guys think about this, because I really don't think that this gets talked about enough, both sides of the content creation process - from the perspective of a creator and a consumer or business, from the perspective of the owners and operators and the customers, you know? There's a lot of blindness or a huge lack of communication that goes on between both sides. And now that I've been on both sides to some degree, you know, I just see things in such a different way than I did five, ten or fifteen years ago. You know? But anyway, that's all I got for you today, man. So please watch those fucking ads. And creators, please invest more into your craft to make better shit so that the fucking ads don't even matter, alright? Please. And support your favorite English teacher. Goddammit.

[END OF EPISODE]

Writing prompts

  • Why do you think some people are always looking for the 'free' option?
  • Write about a time that you needed support but didn't receive it. How did it make you feel?
  • Should education be free? Why or why not?
Key Vocabulary & Grammar Guide
Download the VIP
Key Vocabulary Guide

Transcript

[00:00:00] What's up, Life in English family? This is the Life in English podcast. I'm your host, Tony Kaizen. I was sitting here doing some studying man.. watching some tutorials on YouTube, and as always, before I watched the video, one of the pre-rolled ad comes on – somebody trying to sell me some shit – and instinctively, I think most of us go for the "Skip ad" button. It doesn't matter what's on the screen, we're just watching the clock, count down - five, four, three, two..."You may skip this ad now," and we skip that shit. Fuck it! I just wanna watch my video. Get the fuck off my screen with these ads. Now, two things I want to share with you today. The first one is from the perspective of a creator, and what I encourage you to do is to watch those ads. Let me tell you why.

[00:00:47] Whatever content you're watching on YouTube or any other platform that was created by an individual that's not being backed by some giant corporation or media company, each one of those videos took a lot of time and effort to make, my friend. And you might assume, "Oh, well, it's got 50,000 views. He's already making a lot of money with every video. I don't need to watch the ad." Yes, you do. Yes, you do. Because if everyone thought like that, nobody would watch the fucking ads and the creator wouldn't get paid. A lot of people think just because it has a million views, that means he made $1,000,000 on that video. But if the people don't watch the ad, nobody's getting paid. And if everybody's skipping all the ads, nobody's getting paid, bro. You understand?

[00:01:29] So support your favorite creators, support your favorite English teachers, support all independent...I mean support the people that you love, and appreciate, and that make a difference in your life. Support them, bro. 30 seconds or 2 minutes of your time is nothing in comparison to what it would do for the person who created the fucking video you're about to watch that is either gonna educate or entertain you. Watch the ad. And it's so funny, man, cos my nine-year-old nephew understands how to skip YouTube ads better than me. He was over here a couple of weeks ago and we were using his PlayStation to watch videos on YouTube and we were trying to watch a video. The ad came up and immediately, he clicked on a few buttons and skipped an "unskippable" ad.

[00:02:11] I was like, "How the fuck you do that?" And he showed me. He was like, "You press these buttons and this button for this reason and you won't see ads for a little bit, and they won't show you ads like that anymore." I was like, "Holy shit." And it dawned on me, bro. It dawned on me. People are getting smarter and smarter. These kids are learning how to skip ads that are not meant to be skipped. And what that means is if you're trying to be a creator, specifically on YouTube or any other social media platform hoping that your content will be monetized, you need to understand just trying to rely on ad revenue alone is a terrible strategy.

[00:02:46] It's so two-dimensional, bruh, you gotta get a little more robust in your revenue or your business model, you know what I'm saying? Just trying to rely on ad revenue is something that I don't recommend just because it's so inconsistent and unreliable. You never know if it's gonna continue to be there. And if it is, you never know how much it's gonna be, right? But anyway, to all you viewers and content consumers out there, please support your favorite creators. I don't...I can't speak for all of them, but I can speak for many of them when I say we are all working extremely hard to provide you guys with valuable content. Most of the time for fucking free, right? You pay $10 a month for Netflix, but you won't pay your favorite creator five bucks a month so that they can keep making your favorite content. It’s fucking bonkers to me. But you know I'm not mad or judging anyone; that's not the point here. I'm just trying to put things in perspective for you.

[00:03:41] Money has to come from somewhere, bruh, and if you're not going to pay money, the least you can do for your favorite creator – not for everyone, but for your favorites, the one you want to see succeed – watch the fucking ads, man! Do whatever simple thing they're asking you to do that will take two minutes of your time or $5 from your year, and support them, man. Everybody needs support. Alright? Now, from the other perspective, the second thing I wanted to share from the perspective of a consumer. Now I'm speaking to the creators - what this all means, people are skipping ads more than ever before. We're seeing more ads than ever before cos everybody is just trying to make a quick buck but everything's getting commoditized. The Internet is just crushing all that nonsense. And the only thing that's going to be left is your brand. This is something that Gary Vee made very clear to me, and I not only understand it, I believe it, but that's besides the point.

[00:04:33] To all you creators out there that want to monetize your work or wanna make money off ad revenue or whatever it is, you've got to understand, we are starting to become...we have already become blind and deaf to senseless ads that want nothing more than our email so we can download the bullshit e-book so you can retarget us with your email marketing until we buy your course or whatever bullshit. We're tired of it. We're skipping it as soon as we see it. Stop trying it. Provide value first, then ask for money, not the other way around. That's what that means to me. What it also means is that you got to focus on creating your brand. You got to focus on making your content, your product, your service, your whatever, so fucking good that it does not matter if you get ad revenue or not. You see what I'm saying?

[00:05:22] You need to make your shit so good that even if every person who watches your video skips the ad, you'll still be creating enough value for it to come back to you in some way, even if not immediately. Right? A video so valuable that maybe you don't get paid for it today, but you raise so much awareness around you and your work and your brand that other opportunities you had never even imagined just start falling into your lap. That's what you do. Make it so good they can't ignore you; make it so good that they want to watch the ads just so you can get paid. That's what made me...I stopped what I was doing just to record this episode, because I'm sitting here about to watch this tutorial from a great teacher, The Net Ninja on YouTube, just in case you were wondering, and the ads came up and I immediately just grabbed my phone and said, "I'm going to let the ads play so he can get at least a little bit of money." I don't know how much it is, but I want him to get something. It's nothing for me to sit here and check my notifications for two or three minutes while the ads run and he gets his money and I can get back to my fucking free education that he took who knows how much time to prepare, and record, and edit, and upload, and share with me for free.

[00:06:37] So consumers, please, if you support the creator or the business, the person, whatever, watch the ads. I mean that literally and metaphorically. Creators, entrepreneurs, business owners, artists, please stop trying to make the quick dollar and thinking short-term. Invest in yourself and your craft, your product or your service, your brand, and give so much value to your followers, your audience, your customers or the world that even if you can't monetize your content, the value is going to come back to you in some way, shape or form. Those are my recommendations...my recommendation. Oh, man, I wanted to end, like, super smooth and just get out of here but I fucked up the last line.

[00:07:25] But anyway, my friends, those are my recommendations to content creators and content consumers alike. Please let me know what you think. Join the Discord Server. The link will be in the description. Let's start a conversation, man. I want to know what you guys think about this, because I really don't think that this gets talked about enough, both sides of the content creation process - from the perspective of a creator and a consumer or business, from the perspective of the owners and operators and the customers, you know? There's a lot of blindness or a huge lack of communication that goes on between both sides. And now that I've been on both sides to some degree, you know, I just see things in such a different way than I did five, ten or fifteen years ago. You know? But anyway, that's all I got for you today, man. So please watch those fucking ads. And creators, please invest more into your craft to make better shit so that the fucking ads don't even matter, alright? Please. And support your favorite English teacher. Goddammit.

[END OF EPISODE]

Scroll to top